LAWRENCE, Kan. – As CBS embarks on another NCAA Tournament, it is important to remember just how good they are at doing this event. Sure, they will miff some viewers by jumping around from site to site to update other games – the necessary evil known as “walking the dog” – but when your game is on the line, you can be sure you’ll see it live.
LAWRENCE, Kan. – If you choose which games you watch based on the announcers or crew covering them, this is for you. Here is the breakdown of which crew is at which site for the first two rounds of the 2010 NCAA Division I Men’s Basketball Tournament as well as the early and late first round games.
LAWRENCE, Kan. – Audience metrics are a funny thing. Enormous value is given to what are simply estimates. In “traditional media” like radio and television, they have always been admittedly flawed in one form or another. After all, in the days before cable, how could anyone possibly know how many people are actually watching a television show? The same has always been true of radio. It’s impossible to measure with absolute certainty an audience receiving an over-the-air signal.